Impossible Foods has made a significant impact on the food industry and now the pioneering company is introducing a premium version of the original Impossible burger patty, the all-new Indulgent Burger. Like its predecessor, this new plant-based option will provide consumers with a choice when it comes to making environmentally friendly and cruelty-free dining choices.
The Indulgent Burger is said to be thicker with a bolder, more gourmet flavor that was intentionally developed with a taste-first approach. The super-juicy, full-flavor patty can be cooked on the stovetop or grill and according to 82% of consumers who tried the product, it tasted as good as or better than ground beef from cows.
The innovative plant-powered burger will soon be launching at select restaurants in the United States, including Bareburger and Monty's Good Burger, as well as select retail partners.
Why This Trend Is Growing
- Premium Plant-based Options
- Create upscale plant-based alternatives that offer a gourmet flavor and dining experience.
- Taste-first Approach
- Develop plant-based products with a focus on flavor to appeal to a wider range of consumers.
- Comparable to Ground Beef
- Continuously improve plant-based patties to match or exceed the taste of traditional meat products.
Industries Being Reshaped
- Plant-based Food
- Explore plant-based food production and innovation to cater to the growing demand for sustainable and cruelty-free dining options.
- Restaurant
- Introduce premium plant-based options in restaurant menus to attract environmentally-conscious and health-conscious customers.
- Retail
- Partner with retail stores to offer high-quality plant-based products that can be easily accessed by consumers.
