Created by sweets branding studio Isabela Rodrigues, this range of paleta packaging is successful in its attempt to communicate the essence of the brand with vibrant colors and playful graphics.
Inspired by "good vibes," the brand is self-described as laid back, with the name itself being a portmanteau of "good" and "vibes." The youthful brand is sure to appeal to millennials thanks to its playful packaging and eccentric animations to denote the different flavors. Included in the brand identity designed by Isabela Rodrigues is a range of stationery, business cards, ice cream trucks and in-store displays.
This example of paleta packaging falls in line with the movement of brands attempting to market themselves to the discerning younger generation of consumers.