Couture Cornrow Campaigns

The Valentino Garavani Advertisements Reveal Tightly Bound Hairdos

The Valentino Garavani Fall/Winter 2015/2016 advertisements unveil a tightly bound take on couture hair looks to followers of the high end brand. Models Ine Neefs, Maartje Verhoef and Grace Hartzel each sported strict, tied back tresses parted evenly in thin cornrows.

In addition to the mesmerizing manes showcased in this visionary campaign, the team of women also sported captivating apparel and accessories. This came of matching patterned dress and heel outfits, color blocked boots and high strap stilettos.

Much like the intriguing nature of these Valentino pieces was the artistic photography displayed. Shot in Bratislava, these images showcased the line alongside mirrors and a red carpet-lined staircase that added cinematic vibes to this already enthralling set.

Couture Hair
Opportunity to create innovative and intricate hairstyles for high-end fashion campaigns.
Patterned Dress and Heel Outfits
Potential for designing coordinated outfits with matching prints and accessories.
Artistic Photography
Disruptive innovation opportunity to incorporate unique and visually captivating elements in fashion photography.

Where This Applies

Fashion
Opportunity for high-end fashion brands to create unique and boundary-pushing couture hair looks.
Footwear
Potential for footwear brands to create color blocked boots and high-strap stilettos that complement patterned outfits.
Photography
Disruptive innovation opportunity for photographers to explore new artistic techniques in fashion ad campaigns.
SCORE
3.2 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 48%
Freshness 8%

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