Casper is a mattress startup that stands out based on its unique approach to e-commerce business. Following in the same vein as Bonobos or Warby Parker, Casper puts an emphasis on the customer experience by creating an engaging e-retail brand with a visual identity that makes it easy to differentiate from the competition. Engineered and manufactured in the USA, the Casper mattress has a 100-day trial period that allows customers to return it for a full refund if they are unsatisfied.
By cutting out costly middlemen and brokers, Casper is able to keep costs down through the direct-to-consumer approach. The company is also forward-thinking in its desire to do one thing really well.
Described by early testers as "cloud-like," the Casper mattress is made of latex and memory foam and is designed to conform to one's body with minimal sinkage. Also similar to Warby Parker, Casper has a brick and mortar location in Manhattan.
What's Driving This Trend
- Sleep E-commerce
- The trend of e-commerce sleep products with a customized and customer-centric approach is on the rise, giving more opportunities for startups to enter the market.
- Direct-to-consumer Model
- Disruptive online businesses that employ direct-to-consumer models are gaining traction in the sleep industry, allowing customers to get their products at lower prices while also streamlining the supply chain.
- Product Trial Periods
- Offering trial periods for sleep products has become a norm for online sleep startups, increasing customer satisfaction while providing the company with valuable insights.
Who This Affects Most
- Sleep Products
- New and innovative sleep startups are emerging in the sleep product industry, harnessing technology and design to offer more options and benefits to customers.
- E-commerce
- Innovative business models are being developed in the e-commerce industry to offer an exceptional customer experience and unique branding of products through the use of digital retail.
- Manufacturing
- New opportunities exist for sleep startups that prioritize creating in-house product design and manufacturing processes, thus allowing them to retain control, reduce costs and increase product quality.
