'Five to Nine' is the name of Microsoft's latest printed publication, a newspaper that aims to inspire commuters. The limited edition newspaper was developed in partnership with creative agency Protein and consists of five exclusive issues that are being passed around for free all week.
In an effort to inspire those on their morning commute, tech giant Microsoft goes against its traditional branding strategy and instead opts for something many wouldn't expect, a product that goes against the company's high tech mentality.
The 'Five to Nine' project by Microsoft is not only interesting for commuters but is also reflective of the brand's understanding of consumers. As much as tech is taking over our world, the recent rise in anti-tech retreats and initiatives makes this limited edition product more intelligent than many would think.