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Classic Artisan Bread Branding

Bill's Organic Bread has Re-Invigorated its Brand after 10 Years

— June 20, 2015 — Lifestyle
This delightful new packaging for Bill's organic bread was created by Australian designer Jam&Co. Each bread-carrying bag has been reinvented with the use of beautiful colors and a new logo. The use of green, blue, purple, orange and red represents each different flavor of Bill's organic bread through a color-coated system.

By re-invigorating the packages, consumers will be more drawn to the delicious bread. While remaining true to the artisan-styled bread, the packaging design aims to reveal the high-quality product through appealing rustic branding. The new label for Bill's organic bread looks like a stamp of approval. It is a black circular logo with the name "Bill's" printed in the center and surrounded by the phrase "certified organic health bakery" running along the outer circle.

The main goal was to create a packaging for health-conscious and family consumers. The high-quality, all-natural bread is now in a cohesive union with the high-quality packaging.
Trend Themes
1. Color-coated Packaging - The use of color-coated packaging helps differentiate flavors and attract consumers to artisan bread products.
2. Rustic Branding - Appealing rustic branding on packaging enhances the perception of high-quality artisan bread.
3. Health-conscious Packaging - Packaging designed for health-conscious and family consumers promotes the organic and all-natural attributes of the bread.
Industry Implications
1. Food Packaging - Food packaging industry can explore color-coated packaging as a way to enhance product differentiation and consumer appeal.
2. Artisan Food - The artisan food industry can adopt rustic branding strategies to position products as high-quality and authentic.
3. Organic Food - The organic food industry can use health-conscious packaging to promote the natural and organic qualities of their products.
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