This delightful new packaging for Bill's organic bread was created by Australian designer Jam&Co. Each bread-carrying bag has been reinvented with the use of beautiful colors and a new logo. The use of green, blue, purple, orange and red represents each different flavor of Bill's organic bread through a color-coated system.
By re-invigorating the packages, consumers will be more drawn to the delicious bread. While remaining true to the artisan-styled bread, the packaging design aims to reveal the high-quality product through appealing rustic branding. The new label for Bill's organic bread looks like a stamp of approval. It is a black circular logo with the name "Bill's" printed in the center and surrounded by the phrase "certified organic health bakery" running along the outer circle.
The main goal was to create a packaging for health-conscious and family consumers. The high-quality, all-natural bread is now in a cohesive union with the high-quality packaging.