This facial mask packaging design is a whimsical portrayal of a relaxing and rejuvenating product. A product of Seoul-based Ciracle, the child-like illustrations pair a pastel color scheme against the off-white background to create a laid back image that inspire feelings of tranquility.
Slight variations of the colors featured in the abstracted landscape illustrations denote the intended purpose of the mask, such as oil control or moisturization. Similarly, the abstracted landscapes depict illustrations of the ingredients contained in the respective masks, such as floral elements or citrus.
The Korean beauty brand tapped design agency Triangle Studio in order to create a dynamic range of packaging that communicated the lifestyle of the company and the various uses and ingredients.
What's Driving This Trend
- Abstracted Ingredient Depictions
- Exploring ways to visually represent product ingredients through abstracted design.
- Pastel Color Schemes
- Incorporating soft and calming pastel shades into product package design.
- Illustrated Product Purpose
- Integrating design elements that visually represent the intended purpose of a skincare product.
Who This Affects Most
- Beauty and Skincare
- Implementing abstracted designs and pastel color schemes to create visually appealing packaging for skincare products.
- Graphic Design
- Developing creative design strategies to visually represent product ingredients and purpose through abstracted landscape images.
- Consumer Goods
- Incorporating pastel color schemes and whimsical product packaging to appeal to consumers' desire for products that promote relaxation and tranquility.
