Market Fresh products are dressed with labels that strikingly resemble old-school chalkboards. They feature beautifully hand-drawn illustrations of animals and spices. The accompanying typography is very reflective of white chalk cursive writing across a blackboard. The name is written in white writing of the flavor and description of the spice is written in a color reflective of the product.
The authentic and rustic vibes being provided by these labels make the consumer feel homey and cozy. It also gives a sense of earthy, home-grown, natural products that use only fresh and local ingredients.
The designer Quatre Mains found the perfect balance between chef-inspired products and grandmas kitchen counter products in Fresh Markets spice labels. The dark tones are still welcoming to consumers and provide a sense of play with the vibrant illustrations popping out on the supermarket shelves.