Champagne Lanson's beverage branding celebrates the upcoming Wimbledon championship. The English tennis tournament is a renowned event that inspired the company's latest marketing effort, a set of neoprene ice jackets that adorn its Lanson Black Label and Lanson Rose Label bottles.
The champagne manufacturer's yellow and pink neoprene ice jackets are modeled to look like tennis balls and are accented with branded Wimbledon emblems. The zippered ice jackets are not only aesthetically pleasing but are also functional, keeping beverages chilled on a hot summer day.
In addition to Champagne Lanson's Black and Rose Label varieties, the beverage brand has also launched a White Label bottle that boasts a signature, Wimbledon foil. The limited edition Lanson White Label Wimbledon bottle will be available throughout the tournament and at key bars, hotels and venues throughout the UK. The Black and Rose Label neoprene ice jacket bottles are available in Tesco, Asda and most large retail outlets.
What Makes This Trend Stand Out
- Event-specific Branding
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Sectors Adopting This
- Beverage
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