Top models Karlie Kloss, Lexi Boling and Caroline Trentini don a wardrobe of opulent 90s fashions in Versace's latest campaign. The Fall/Winter 2015/2016 advert is lensed by legendary photographers Mert Alas and Marcus Piggott.
Working alongside art director Giovanni Bianco, Mert and Marcus shine a spotlight on designer Donatella Versace's opulent 90s fashions. Styling for this campaign is courtesy of Jacob Kjeldgaard who opts for a leading ensemble worn by Rihanna herself. From emerald thigh-high boot and fur coat combinations to structured dresses that are asymmetrically cut, this campaign celebrates the return of nostalgic fashion.
Borrowing from brother and label founder Gianni Versace's bold aesthetic, Donatella Versace's latest collection is nothing short of striking and is an homage to the colorful aesthetic that made her family's fashion house a success.
Why This Trend Is Growing
- Nostalgic Fashion
- Opulent 90s fashions are making a comeback, presenting opportunities in vintage clothing retail and retro fashion design.
- Bold Aesthetics
- Designers can experiment with borrowing from the past and incorporating bold colors and asymmetric cuts to create striking designs.
- Celebrity Endorsement
- Partnering with celebrities like Rihanna who wear the designs can help gain buzz and increase sales for luxury fashion brands.
Industries Being Reshaped
- Fashion Retail
- Retail brands can capitalize on the nostalgia trend by stocking and promoting vintage and retro clothing options.
- Luxury Fashion
- Opportunities exist for high-end fashion brands to experiment with bold and colorful designs inspired by the 90s aesthetic.
- Celebrity Endorsement
- Celebrity stylists and fashion houses can capitalize on the influence of fashion icons like Rihanna to drive sales.
