An entirely handmade line of men's grooming products based in the city its named for, Brooklyn Grooming channels its small-batch methods in this packaging design for a beard balm sampler kit. Known for their mythical octopus branding, Brooklyn Grooming has a dynamic visual identity that is instantly recognizable and does a great job at communicating the values of the company.
The eye-catching packaging features the brand's signature octopus and uses die cuts in the spaces between the tentacles to reveal the sleek metal tins contained in the sampler set. The four-pack of beard balms is given an appropriately intricate packaging that matches the brand's handcrafted production methods.
This intriguing example of design cosmetics packaging is elevated by its sketched aesthetic and overall vintage nautical theme.