An entirely handmade line of men's grooming products based in the city its named for, Brooklyn Grooming channels its small-batch methods in this packaging design for a beard balm sampler kit. Known for their mythical octopus branding, Brooklyn Grooming has a dynamic visual identity that is instantly recognizable and does a great job at communicating the values of the company.
The eye-catching packaging features the brand's signature octopus and uses die cuts in the spaces between the tentacles to reveal the sleek metal tins contained in the sampler set. The four-pack of beard balms is given an appropriately intricate packaging that matches the brand's handcrafted production methods.
This intriguing example of design cosmetics packaging is elevated by its sketched aesthetic and overall vintage nautical theme.
Key Themes Behind This Trend
- Handmade Grooming Products
- Opportunity for small-batch, artisanal grooming products that appeal to consumers seeking unique and high-quality personal care items.
- Dynamic Visual Identity
- Opportunity to create a recognizable and memorable brand image that effectively communicates company values.
- Vintage Nautical Theme
- Opportunity to tap into the growing trend of nostalgia and incorporate a unique theme into product packaging and branding.
Where This Applies
- Personal Care
- Opportunity for the personal care industry to offer handmade grooming products that cater to a niche market of consumers seeking authentic and artisanal options.
- Design and Packaging
- Opportunity for design and packaging companies to create visually striking and innovative packaging solutions for cosmetics and grooming products.
- Artisanal and Craft Industries
- Opportunity for artisans and craftsmen to explore the creation of grooming products and branding that aligns with vintage and nautical themes.
