Library of Flowers is a whimsical beauty line primarily producing perfumes and bath products. The delicately branded range features a mix of vibrant pixelated patterns and floral patterns with the stark visuals of a vintage apothecary.
Based in Denver, Library of Flowers is an all-American small-batch perfumery with a product range that can be divided into three themes, or "chapters." The first, Paper, Cotton & String, is characterized by its field & flowers and honeycomb varieties. The second, Nectar + Pollen, features scents such as vanilla and willow & water. The third and current final chapter is Arboretum, a particularly vibrant range that celebrates the therapeutic scents of the forest.
By using delicate, intricate branding communicated through its use of colorful graphics, quirky font and vintage-inspired containers, Library of Flowers is able to present itself as fresh, original and of artisan value.
Key Themes Behind This Trend
- Small-batch Perfumeries
- Library of Flowers is an American small-batch perfumery with a whimsical and artisan value.
- Intricate Branding
- Library of Flowers uses delicate, intricate branding to present itself as fresh, original, and of artisan value.
- Whimsical Beauty Lines
- Library of Flowers is a whimsical beauty line featuring vibrant pixelated patterns and floral designs of a vintage apothecary.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry can capitalize on the trend of whimsical beauty lines, offering products with unique packaging and original branding.
- Perfume Manufacturing
- The perfume manufacturing industry has an opportunity to explore the potential of small-batch production, offering niche scents and artisan perfumes.
- Artisan and Craft Industries
- Artisan and craft industries can draw inspiration from the intricate branding of Library of Flowers, creating unique and original product designs.
