London's Luton Airport Recently Received a Pastel-Hued Rebrand
Rebecca Byers — June 19, 2015 — World
References: icodesign & identitydesigned
Aimed at making London's Luton Airport the destination of choice for individuals traveling in and out of the British capital, this awe-inspiring rebrand boasts a dreamy pastel-hued color scheme that feels like an escape in itself. A jarring difference from the general navy blues and grays of the average airport terminal, the Luton Airport rebrand is a massive undertaking executed expertly in this case by ico Design.
Inspired by the idea of "simplicity with a smile," the whimsical airport design is entirely Instagram appropriate and a welcome change of pace that inspires a quiet moment of reflection in the midst of hectic travel.
Using color-blocking and plenty of bright, pixel-inspired graphics, ico is able to portray Luton Airport as a beacon of hope in terms of aesthetically pleasing terminals, which will be particularly enjoyable to stare at while waiting in those long security lines.
Inspired by the idea of "simplicity with a smile," the whimsical airport design is entirely Instagram appropriate and a welcome change of pace that inspires a quiet moment of reflection in the midst of hectic travel.
Using color-blocking and plenty of bright, pixel-inspired graphics, ico is able to portray Luton Airport as a beacon of hope in terms of aesthetically pleasing terminals, which will be particularly enjoyable to stare at while waiting in those long security lines.
5.2
Score
Popularity
Activity
Freshness
