Inspired by traditional Talavera crafts from Puebla, this Mexican restaurant is a dynamic visual identity for the fast food experience in Monterrey, Mexico. A vibrant blue and white set of to-go packaging has an understated elegance to it that is buoyed by the brand's reputation for great tasting meals and friendly service.
Called Seis Chiles (Six Chilies), the restaurant tapped Monterrey-based agency Sabbath Visuals in order to create a visualization of the brand's accessible simplicity and neatness. The blue and white range of materials created by Sabbath include to-go packaging like bags and containers, business cards, menus and stationery. Sabbath also created packaging for the brand's line of pre-packaged sauces, oils and salsa, such as jalapeno hummus.
Key Themes Behind This Trend
- Talavera-inspired Branding
- New restaurants can incorporate traditional craft elements into their branding to create unique visual identities.
- Elevated Fast Food Packaging
- Design firms can help fast food brands elevate to-go packaging with simple yet elegant designs.
- Pre-packaged Food Packaging
- Designers can elevate pre-packaged food branding and packaging to create a cohesive brand image.
Where This Applies
- Fast Food Industry
- Fast food chains can enhance brand perceptions and customer experience with elevated packaging and branding designs.
- Design Industry
- Graphic design firms can offer branding and packaging design services to help food and beverage brands stand out.
- Food Packaging Industry
- Food packaging companies can partner with food brands to create unique packaging designs that stand out on store shelves.
