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Seis Chiles is a Mexican Eatery Boasting Vibrant Blue Branding

 - Jun 26, 2015
References: wearesabbath & packagingoftheworld
Inspired by traditional Talavera crafts from Puebla, this Mexican restaurant is a dynamic visual identity for the fast food experience in Monterrey, Mexico. A vibrant blue and white set of to-go packaging has an understated elegance to it that is buoyed by the brand's reputation for great tasting meals and friendly service.

Called Seis Chiles (Six Chilies), the restaurant tapped Monterrey-based agency Sabbath Visuals in order to create a visualization of the brand's accessible simplicity and neatness. The blue and white range of materials created by Sabbath include to-go packaging like bags and containers, business cards, menus and stationery. Sabbath also created packaging for the brand's line of pre-packaged sauces, oils and salsa, such as jalapeno hummus.