'Thomas' is a Burberry Cafe pop-up that recently opened in the heart of London's Regent Street neighbourhood. The temporary eatery pays homage to the brand's founder Thomas Burberry and is launched in celebration of its latest menswear range.
In addition to a signature food and beverage menu and rustic seating set-up, the 'Thomas' Burberry cafe also features an exclusive gifting area that features the English fashion house's signature housewares. They include novacheck pillows, blankets and other branded goods like candles and even a boardgame range.
This gaming range includes gentlemanly staples like leather-bound card decks and backgammon boards that bear Burberry's iconic signage. Expanding far beyond the traditional shopping experience, heritage labels are pushing boundaries and engaging with consumers through sensory pop-up shops and eateries like this one.