With 71 locations in Moscow alone, Mostsvettorg is a well-developed chain of flower shops that recently gave its visual branding a makeover. In hopes of highlighting more of the brand's marketable features, Mostsvettorg tapped graphic designer Fiodor Aleksson in order to create a dynamic identity that would help differentiate from the crop of new affordable floral chains popping up.
In renewing their public image, Mostsvettorg is able to convey a wider range of benefits while infusing the connotation of the brand with a sense of modernity thanks to the pixel-inspired imagery and promotional materials. This is an excellent example of how even a well-developed company needs to open to adapting to keep up with changing consumer desires and a more saturated low-cost market.
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