Mostsvettorg is a Chain of Flower Shops with 71 Stores in Moscow
Rebecca Byers — June 19, 2015 — Lifestyle
References: behance.net & identitydesigned
With 71 locations in Moscow alone, Mostsvettorg is a well-developed chain of flower shops that recently gave its visual branding a makeover. In hopes of highlighting more of the brand's marketable features, Mostsvettorg tapped graphic designer Fiodor Aleksson in order to create a dynamic identity that would help differentiate from the crop of new affordable floral chains popping up.
In renewing their public image, Mostsvettorg is able to convey a wider range of benefits while infusing the connotation of the brand with a sense of modernity thanks to the pixel-inspired imagery and promotional materials. This is an excellent example of how even a well-developed company needs to open to adapting to keep up with changing consumer desires and a more saturated low-cost market.
In renewing their public image, Mostsvettorg is able to convey a wider range of benefits while infusing the connotation of the brand with a sense of modernity thanks to the pixel-inspired imagery and promotional materials. This is an excellent example of how even a well-developed company needs to open to adapting to keep up with changing consumer desires and a more saturated low-cost market.
Trend Themes
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Dynamic Branding — The trend of rebranding to create a more dynamic and modern brand image.
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Pixel-inspired Imagery — The trend of using pixelated graphics and visuals in branding and promotional materials.
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Adapting to Changing Consumer Desires — The trend of established companies needing to stay adaptable in the face of evolving consumer needs and preferences.
Industry Implications
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Floral Retail — The floral retail industry can embrace dynamic branding and pixel-inspired imagery to stand out in a crowded market.
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Graphic Design — The graphic design industry can offer services to help established brands adapt their visual identities to stay relevant.
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Marketing and Advertising — The marketing and advertising industry can provide expertise in rebranding and adapting to changing consumer desires for companies like Mostsvettorg.
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