Connoisseurs speak of tones and color when they taste divine grape-made beverages so it's especially fitting that Malaga Conarte wine packaging should be treated like a work of art. The promotional strategy behind El Cuartel's brand communication scheme was to celebrate the taste of Spain internationally with the release of ten beautiful bottles.
A different painter was responsible for decorating each label, producing gorgeous portraits and landscapes to seduce the eyes of alcohol buyers. The top of each sticker is accented with the shape of an artist's palette. This became the place where the drinks' information was printed.
All of the bottles fit in a clever display case that's reminiscent of an artist's paintbox. To complement Malaga Conarte wine packaging is an elegant pigment board covered in red and yellow ring-shaped marks that introduce every vino variety.
Malaga Conarte Wine Packaging Was Inspired by the Artist's Palette
Amelia Roblin — September 7, 2012 — Marketing
References: elcuartel.es & thedieline