Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Malaga Conarte Wine Packaging Was Inspired by the Artist's Palette

 - Sep 7, 2012
References: & thedieline
Connoisseurs speak of tones and color when they taste divine grape-made beverages so it's especially fitting that Malaga Conarte wine packaging should be treated like a work of art. The promotional strategy behind El Cuartel's brand communication scheme was to celebrate the taste of Spain internationally with the release of ten beautiful bottles.

A different painter was responsible for decorating each label, producing gorgeous portraits and landscapes to seduce the eyes of alcohol buyers. The top of each sticker is accented with the shape of an artist's palette. This became the place where the drinks' information was printed.

All of the bottles fit in a clever display case that's reminiscent of an artist's paintbox. To complement Malaga Conarte wine packaging is an elegant pigment board covered in red and yellow ring-shaped marks that introduce every vino variety.