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Surreal Carnival Vodka Branding

Let Your Imagination Run Wild with the New Absolut Design

— February 3, 2014 — Lifestyle
Adding a kick to your drink with crazy colorful carnival designs is now available courtesy to the new flamboyant Absolut design bottle.

Inspired by the whimsical characters and the explosive cheerful colors of Latin America's carnival festivals, Absolut just launched the new limited edition Absolut Karnival vodka flavor and bottle.

Featuring five lively surreal illustration figures evoking the spirit of the carnival, the new Absolut bottle was designed by Brazilian graphic novel artist Rafael Grampá.

“Absolut, like the Carnival festival itself, recognizes that we all have the power to create our own future. We are free, there are no rules, and the possibilities for transformation are infinite,” says Absolut Global Marketing Director Franz Drack.
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