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Surreal Carnival Vodka Branding

Let Your Imagination Run Wild with the New Absolut Design

— February 3, 2014 — Lifestyle
Adding a kick to your drink with crazy colorful carnival designs is now available courtesy to the new flamboyant Absolut design bottle.

Inspired by the whimsical characters and the explosive cheerful colors of Latin America's carnival festivals, Absolut just launched the new limited edition Absolut Karnival vodka flavor and bottle.

Featuring five lively surreal illustration figures evoking the spirit of the carnival, the new Absolut bottle was designed by Brazilian graphic novel artist Rafael Grampá.

“Absolut, like the Carnival festival itself, recognizes that we all have the power to create our own future. We are free, there are no rules, and the possibilities for transformation are infinite,” says Absolut Global Marketing Director Franz Drack.
Trend Themes
1. Colorful Carnival Designs - Disruptive innovation opportunity: Create vibrant and eye-catching packaging designs for various consumer products, incorporating the festive spirit of carnivals.
2. Limited Edition Flavor Launches - Disruptive innovation opportunity: Introduce limited edition flavors for popular beverages to create excitement, exclusivity, and boost sales.
3. Collaborating with Graphic Novel Artists - Disruptive innovation opportunity: Partner with renowned graphic novel artists to create unique and visually captivating branding and packaging for various products.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop innovative packaging designs and limited edition flavors to appeal to consumers seeking unique and enjoyable drinking experiences.
2. Consumer Goods Industry - Disruptive innovation opportunity: Collaborate with artists from different disciplines to create distinctive packaging designs that capture consumers' attention and differentiate products from competitors.
3. Graphic Design Industry - Disruptive innovation opportunity: Explore opportunities to work with brands and companies to create visually stunning designs and illustrations that amplify product appeal.
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