You wouldn't be able to help but notice these energy drink water bottles within the convenience store refrigerator; they look so different to the competition! The white material is unique, the spectral details are completely eye-catching, and the containers themselves don't look disposable like you'd expect.
Rodrigo Grecchi worked with illustrator Yaho Hortal to create an incredibly lively branding scheme for Plus Energy Drink water bottles. Beginning by establishing a sort of blank canvas, the artist splashed, smeared, mixed and dripped vibrant pigments across the surface for an exceedingly creative and spectacular visual identity. Different concentrations of different paint colors help to signify the flavors within, and the overall look is one of high quality, thanks to a decision to replicate the general appearance of reusable metal water bottles for these recyclable plastic canteens.
What's Driving This Trend
- Painterly Packaging
- The use of artistic techniques in packaging design creates visually captivating products that stand out from the competition.
- Branding Collaboration
- Collaborating with artists or illustrators to create unique branding schemes adds value and uniqueness to product packaging.
- Replicating Premium Materials
- Replicating the appearance of premium materials, such as reusable metal bottles, in recyclable plastic containers enhances the perceived value of the product.
Who This Affects Most
- Beverage Packaging
- The use of painterly packaging can disrupt the beverage packaging industry by offering consumers a visually appealing and unique product.
- Energy Drinks
- Energy drink brands can benefit from collaborating with artists to create distinctive branding schemes that resonate with their target audience.
- Sustainable Packaging
- In the sustainable packaging industry, replicating the look of premium materials in recyclable alternatives can attract environmentally-conscious consumers.
