Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,842 inspiring examples.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,558 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,276 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 305,558 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,223 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,842 cutting edge ideas.

Contemporary Tea Branding

Konrad Sybilski's Any Tea Packaging is Matte Black and Vibrantly Hued

— October 31, 2014 — Marketing
This packaging for Any Tea takes a modern approach by utilizing matte black canisters and pops of color to differentiate flavors. Designed by Warsaw-based graphic designer Konrad Sybilski for a Chinese startup, the branding incorporates an electric color palette mixed with contemporary style. This is to intentionally attract younger consumers to the traditional and cultural beverage.

The concept of sharing was key to the Any Tea identity, which is reflected in the packaging design. Each kind of tea has a unique label based on a metaphor that describes the character of the tea. For example, the green tea is refreshing and has a tree shadow. According to Sybilski, "the patterns aren't obvious; They're more like a fleeting impression. Like the good times you want to share."
Trend Themes
1. Matte Black Packaging - Embracing a modern and sleek aesthetic with matte black packaging can offer disruptive innovation opportunities in various industries, such as cosmetics and electronics.
2. Vibrant Color Accents - Using vibrant color accents as a bold contrast to neutral packaging can be a trend across industries such as food, beverage, and fashion to stand out in a crowded market.
3. Metaphorical Labeling - Incorporating metaphors to describe product characteristics can create engaging and shareable branding for a variety of industries, from tea to skincare and beyond.
Industry Implications
1. Beverage Industry - The beverage industry can embrace the trend of using matte black packaging to create a stylish and sophisticated look and feel, while using bright and bold colors can make the brand stand out from competitors.
2. Cosmetics Industry - Cosmetics companies can apply the idea of using metaphorical labeling to differentiate products and create a unique and memorable brand personality.
3. Fashion Industry - Incorporating matte black and pops of vibrant color can make fashion brands appear sleek and modern, while also creating a bold statement and increasing brand recognition.
4.4
Score
Popularity
Activity
Freshness