This packaging for Any Tea takes a modern approach by utilizing matte black canisters and pops of color to differentiate flavors. Designed by Warsaw-based graphic designer Konrad Sybilski for a Chinese startup, the branding incorporates an electric color palette mixed with contemporary style. This is to intentionally attract younger consumers to the traditional and cultural beverage.
The concept of sharing was key to the Any Tea identity, which is reflected in the packaging design. Each kind of tea has a unique label based on a metaphor that describes the character of the tea. For example, the green tea is refreshing and has a tree shadow. According to Sybilski, "the patterns aren't obvious; They're more like a fleeting impression. Like the good times you want to share."
Konrad Sybilski's Any Tea Packaging is Matte Black and Vibrantly Hued
Alyson Wyers — October 31, 2014 — Marketing
References: behance.net & thedieline