Designers Lu Shuihua and Sun Bo teamed up to create the branding behind these TRT Health Moon Cake boxes. The desserts come in four delicious flavors, each represented by a different Chinese symbol of health and prosperity.
Featuring royal purple backdrops, each of the moon cake boxes boasts a differently colored label. Their green, blue, pink and beige hues are representative of different dessert flavors while their animal symbols coincide with ancient Chinese philosophies and writings.
These animal mascots include a deer, a bird, a dragon and a swan, each standing for either health, happiness or prosperity. Synonymous with Chinese New Year celebrations, moon cakes are a traditional dessert that has remained popular for many generations.
Why This Trend Is Growing
- Personalized Packaging
- Opportunity for companies to create packaging that reflects cultural symbols and traditions, enhancing the customer experience.
- Symbolic Branding
- Brands can incorporate meaningful symbols and colors into their packaging to convey specific messages and resonate with target audiences.
- Cultural Heritage-inspired Design
- Designers can draw inspiration from traditional cultural elements and incorporate them into modern packaging designs, creating a fusion of tradition and innovation.
Industries Being Reshaped
- Food and Beverage
- Food and beverage companies can leverage symbolic packaging to enhance the appeal and cultural authenticity of their products.
- Packaging and Printing
- Packaging and printing companies can offer customized packaging solutions that cater to the growing demand for personalized and meaningful designs.
- Gift and Specialty Retail
- Retailers specializing in gifts and cultural products can tap into the trend of cultural heritage-inspired packaging to differentiate themselves and attract customers seeking unique and meaningful gifts.
