Chrysanthemum tea is an ancient flower-based beverage dating back to the first century in East Asia that is currently experiencing a resurgence in popularity in China. The Origin Chrysanthemum Tea is a brand based in Shenzen, China, that boasts a vibrant, eye-catching bottle design that has helped establish it as the go-to choice for the historical beverage in the country.
Similar to how Arizona has branded itself stateside, Origin Chrysanthemum Tea features a bright package that exudes freshness and emphasizes the brand's modernization of an ancient recipe. The neon-tinged reinterpretations of the traditional Chinese drawings highlight the brand's role in bringing back a classic drink with a modern twist.
Given the noted calming effect of chrysanthemum tea, the soothing nature of the whimsical images on the brand's packaging is well-suited.
Why This Trend Is Growing
- Resurgence of Ancient Beverages
- The increasing popularity of chrysanthemum tea in China indicates a trend towards rediscovering and embracing traditional drinks.
- Eye-catching Packaging Designs
- The vibrant, modern reinterpretations of traditional Chinese drawings on Origin Chrysanthemum Tea's bottles showcase a trend of visually striking packaging for beverages.
- Modernization of Traditional Recipes
- Origin Chrysanthemum Tea's brand positioning as a modernized version of an ancient drink reflects a trend of updating and revitalizing traditional recipes.
Industries Being Reshaped
- Beverage Packaging
- The visually striking bottle design of Origin Chrysanthemum Tea presents a disruptive innovation opportunity in the beverage packaging industry.
- Herbal Tea
- The resurgence of chrysanthemum tea and the modernization of its packaging indicates a potential disruptive innovation opportunity in the herbal tea industry.
- Cultural Heritage Products
- Origin Chrysanthemum Tea's success in promoting an ancient beverage with a modern twist suggests a disruptive innovation opportunity in the cultural heritage products industry.
