Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Salico Pastries Packaging is as Playful as its Contents are Sweet

 - Jun 21, 2012
References: designyan & thedieline
Most people hardly need illustrations to show them what a delight it is to consume cake; nevertheless, Salico Pastries packaging provides some and the lighthearted look of this brand identity renders the product irresistible.

Shaggy Design is responsible for the utterly endearing appearance of these snack sachets that feature pairs of people picking produce from trees, of the variety used as ingredients inside. Walnuts, pumpkins and almonds are harvested by the cheery characters on the small resealable pouches that contain Chinese jujube walnut cake, pumpkin seed cake and almond halva sherbet, respectively. With its fun farming images, its brightly colored bags and its adorable drawn scenes, Salico Pastries packaging must successfully seduce a sweet-toothed consumer base, different from its share in the Taiwanese wedding cake industry.