9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing

 - Oct 11, 2013
References: landor & thedieline
A spectacular balance is struck between detail and simplicity in 9 Suns Wine packaging. The brand of delicious grape alcohol gets its name and its graphic inspiration from a beautiful Chinese legend.

In the myth, an archer is summoned to shoot down all but one of the 10 suns that had suddenly risen at once. This man, with his bow and arrow, restored the equilibrium of nature, allowing crops to flourish once more. Nine dark circles can be found on the embossed label of the beverage, and all are linked together by slender and elegant lines. Landor Associates also included the image of an archer on 9 Suns Wine packaging, here representing the science and art of wine-making.