Raffaele Vitale is a brand of tomatoes that were packaged in a non-memorable way. To fix this, 'Nju:comunicazione' in Italy updated the design with a fresh look, and one that is simplistic.
However, simplistic does not mean boring. Instead the company focused mostly on what was inside the can, and decided to represent this on the packaging. A red oval shape was placed on the outside signifying the contents, but it is done in more of an abstract way. When one looks at it they are reminded of a tomato without this being perfectly clear.
Using this minimalist approach will help the Raffaele Vitale brand stand out. Sometimes the less cluttered a package is, the more people will take notice and go forward with a purchase.