This gift wrapped packaging design done by Paone Creative for the bakery Scandilicious uses the colors of the Scandinavian flag to show off the company's roots.
A delicate ribbon wraps around the coffee bag at both the bottom and off to one side, making consumers feel as though they are a kid at Christmas time. The Scandinavian ribbon is contrasted with a white background, and the image of a fun-loving girl on the front. Overall the design is quite minimalist, simplistic and chic, sticking with a mostly red and blue color palette.
Both Paone Creative and Scandilicious are based in Vancouver, British Columbia, and came together to work on this branding project. Hopefully the coffee matches the amazing design job the creative team put together!
Key Themes Behind This Trend
- Minimalist Packaging
- Opportunity for brands to create sleek and simple packaging designs that stand out on the shelf.
- Cultural Heritage Branding
- Brands can capitalize on their cultural roots to create unique and meaningful packaging that resonates with consumers.
- Nostalgic Packaging
- Creating packaging designs that evoke feelings of nostalgia can help brands create emotional connections with consumers.
Where This Applies
- Bakery
- Bakeries can explore packaging designs that reflect their brand identity and convey a sense of quality and craftsmanship.
- Coffee
- Coffee brands can leverage unique packaging designs to differentiate themselves in a competitive market and attract coffee enthusiasts.
- Creative Agencies
- Creative agencies can offer innovative packaging design services that help brands tell compelling stories and create memorable experiences.
