Fashion brand Calvin Klein looked to encourage a sustainable holiday experience with its biomaterial gift wrap, designed by the Copenhagen-based practice Natural Material Studio. The understated pouches match the fashion label's timeless aesthetic and they are made of Procel, a textile that Natural Material Studio creates by mixing protein bioplastic with a natural softener and natural pigments. The neutral-toned biomaterial gift wrap is handmade, each unit featuring "a subtle, swirly pattern on its surface that is reminiscent of bubble residue." Natural Material Studio completes the aesthetic with a coal-hued ribbon that is also made with Procel but a slightly softer version.
The biomaterial gift wrap, which was released in mid-December, was part of a wider biomaterial installation at a Calvin Klein store in the Field's shopping center in Copenhagen.
Image Credit: Peter Vinther
What Makes This Trend Stand Out
- Sustainable Gift Wrapping
- There is an opportunity for companies to innovate sustainable gift wrapping options with biomaterials like protein bioplastics.
- Natural Pigment Usage
- The use of natural pigments in product design can create a more eco-friendly and sustainable option in various industries.
- Biomaterial Installations
- Biomaterial installations in store designs can provide a unique and sustainable experience for customers and create an opportunity for brand differentiation.
Sectors Adopting This
- Retail Industry
- Retailers can adopt the biomaterial gift wrapping concept to create a unique and sustainable gifting experience for their customers.
- Product Packaging Industry
- The biomaterial gift wrapping concept can be applied to product packaging in various industries to create more eco-friendly options for consumers.
- Textile Industry
- The use of protein bioplastics and natural pigments in the textile industry can create sustainable and innovative fabric options.
