This tampon packaging was designed to provide discretion for women and girls who experience periods.
The sophisticated black, white and gray branding that makes up the 'Once a Month' brand identity is such that women and girls are able to be as discreet as possible when carrying these feminine hygiene products around. While it should not be a problem, the taboo surrounding periods is particularly strong in some regions and this tampon packaging avoids the garish branding that makes others stand out. The boxes are simply designed with small minimal writing and images of various phases of the moon to suggest products designed for light or heavy flows.
This branding is able to provide discretion but also evoke a sense of pride and solidarity with other women -- with the aim of creating a community that focuses on sharing information on women's health.