Designer Thomas Kiourtsis recently created a unique packaging design for Persevais Icewine. Icewine is a sweet dessert wine that is produced from frozen grapes. With very few companies making icewine, Persevais is aiming to introduce the product to the Chinese market in a creative way.
The new design for Persevais Icewine uses subtle accents to convey the quality of the product. The bottle itself is almost entirely white, which alludes to the snowy conditions that icewine is grown in. To break up the stark white packaging, there is a handwritten logo running across the length of the bottle. This vertical logo directs the viewer's eye downward to a small viewing window at that reveals the vibrant color of the wine.
Despite its minimalist design, the elegant icewine packaging conveys the quality of the sweet dessert wine inside.