My Kitchen Basics Avoids Crowded Graphics

Many pasta packaging designs feature labels with crowded graphics that deter consumers from the contents inside, so Germaine Hood decided to go with the opposite look. Aimed at young working professionals, the packaging design for the pasta tries to keep things simple since everyday life is already pretty complicated.

A straightforward white background was used for the label, along with text on the front detailing the type of sauce or pasta. This clean look allows people to easily understand what product they are buying, without having to sort through the clutter. Another great feature with this design is how the portions are broken down to help people eat healthy and not over-consume.

Coming home after a hard day at work is not easy, so this branding design hopes to make life a little simpler.