This understated cd packaging was created by Hong Kong-based creative agency Trilingua Design. The studio conceived the brand identity for a famous singer from their hometown and chose to come up with an album design that marries vintage and modern elements.
While this cd packaging's minimalist color scheme embodies a contemporary design style, its typography is more vintage in its overall inspiration. All of this album's text is applied using a letterpress and is an ode to retro written materials.
Rejecting digitized fonts and graphics that are tech-assisted, this letterpress cd packaging promotes the practice of handcrafted design and is reflective of today's evolving maker culture. Despite of their reliance on technology, Millennial innovators and creatives are going back to their DIY roots by bringing hands-on yet contemporary projects to life.