The Thymes Studio Collection by the branding agency Cue exudes an effortless elegance through its design. According to the Lovely Package, "the Studio Collection features six fragrances inspired by botanicals and rooted in nature. The new look and feel influenced packaging materials, product details, retail display and more.”
The nature aesthetic comes through in the branding by how Cue decided to not use any over-embellishments for the design. Everything is quite minimalist, with a see-thru look used on many of the bottles so that potential buyers can see the contents inside. Since many of them are done in bright colors, having the product come through the bottles works well and stands out.
The Thymes Studio Collection demonstrates how well packaging design can give off high-class qualities to lure in potential customers.