Much of marketing and branding is about adding a certain sense of perceived value to a product, which is exactly what Vue Luxury Water has done.
Although in most parts of the world people have access to water for free, they will still go ahead and buy a bottle for convenience sake. Vue Luxury Water taps into this desire and goes a step further through branding in a way that makes their bottles look that much better than all the rest. The bottles come in glass, which begins to add to that perceived elevated status, and a minimalist label has been placed on the front. Overall the entire brand looks like something one would sip while eating filet mignon.