Zen Travel is a concept for an all-inclusive travel agency. The company would include everything from airlines to hotels, so that travellers could literally book everything from the one brand and know exactly what to expect. Considering how many different airlines and hotels one has to go through when booking a vacation, this is a much-welcomed concept.
For the branding, Lauren O'Brien used a very minimalist look, which would be consistent across all aspects of the company. According to O'Brien, "Zen Travel emphasizes simplicity through minimalist design. When travel is simplified, more space is created, both literally and psychologically. This space allows travelers to live in the moment, fully enjoy their traveling experience, and take home lasting memories." Here's to hoping this concept becomes a reality soon.
Zen Travel by Lauren O'Brien Uses a Simplistic Look
1. All-inclusive Travel - Disruptive innovation opportunity: Create a comprehensive travel agency that offers a one-stop solution for booking flights, hotels, and other travel essentials.
2. Minimalist Branding - Disruptive innovation opportunity: Develop minimalist branding strategies that emphasize simplicity, create a sense of calm, and remove clutter from the travel experience.
3. Simplified Travel Experience - Disruptive innovation opportunity: Design and implement a streamlined travel experience that eliminates the need for travelers to go through multiple airlines and hotels while booking vacations.
1. Travel Agencies - Disruptive innovation opportunity: Transform traditional travel agencies by offering all-inclusive packages and simplifying the booking process for customers.
2. Hospitality - Disruptive innovation opportunity: Integrate with all-inclusive travel agencies to provide consistent experiences and ensure seamless travel arrangements for customers.
3. Branding and Design - Disruptive innovation opportunity: Assist travel companies in developing minimalist branding strategies that differentiate them from competitors and enhance the overall travel experience.