Zen Travel is a concept for an all-inclusive travel agency. The company would include everything from airlines to hotels, so that travellers could literally book everything from the one brand and know exactly what to expect. Considering how many different airlines and hotels one has to go through when booking a vacation, this is a much-welcomed concept.
For the branding, Lauren O'Brien used a very minimalist look, which would be consistent across all aspects of the company. According to O'Brien, "Zen Travel emphasizes simplicity through minimalist design. When travel is simplified, more space is created, both literally and psychologically. This space allows travelers to live in the moment, fully enjoy their traveling experience, and take home lasting memories." Here's to hoping this concept becomes a reality soon.