In a supplement branding effort to differentiate 'Strong' supplements, designers at Pearlfisher created a series of symbolic avians to adorn the bottles. Each supplement bottle is branded with a different flying animal illustration that represents the product's contents. Combined with a minimalist bottle design, the illustrations make for some beautiful packaging.
Each bird illustration was designed to give the user a convenient representation of the supplement's benefits. The 'brain box' is adorned with a drawing of an owl to represent wisdom while the 'chill pill' supplement has a relaxed pigeon. The 'sunshine pill' is illustrated with a bright yellow canary.
Pearlfisher's amazing designs come from experience designing packaging for conglomerates such as Starbucks and Cadbury. With minimalist illustrations to augment an already simple value proposition, Strong's supplements are sure to carve a strong position in the nutrition market.
Key Themes Behind This Trend
- Minimalist Supplement Packaging
- Designs that combine minimalism with symbolism provide an opportunity for supplement companies to stand out on shelves and improve product recognition.
- Symbolic Product Representation
- Using symbolic representations of product contents on packaging can help consumers better understand and connect with a product's benefits.
- Illustrative Pill Branding
- Incorporating illustrations of flying animals representing a product's benefits on supplement packaging can create a memorable visual identity for a brand.
Where This Applies
- Nutrition and Supplements
- The nutrition and supplement industry can benefit from incorporating minimalist packaging and symbolic illustrations to improve product recognition and representation.
- Consumer Packaged Goods
- Consumer packaged goods companies can adopt minimalist packaging and illustrative branding to differentiate their products and create memorable visual identities.
- Design and Branding
- Design and branding firms can help companies stand out in crowded markets by creating unique packaging designs that effectively represent product benefits and values.
