The beauty world is making a big effort to include males in its targeted demographic with the inclusion of more and more grooming products for men. This way men can feel more comfortable with the idea of spending time in front of the mirror taking of their hair, skin and face.
Nowadays men can find a ton of grooming products geared towards their complexion and lifestyles. A big focus many beauty brands focus on for men is beard grooming with the creation of products like beard oils for added moisture or 2-in-1 shaving kits for simplicity. If you really want to see a man in your life take care of his appearance, what better way to get a man to wash his hair than with a beer-infused shampoo?
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 51%
Freshness 8%
