Portland General Store is a little known men's cosmetic line that is doing great things with unconventional scents. With a focus on ecological sustainability, their line of shaving products, soaps and fragrances are more then just a novelty.
With streamlined packaging and scents ranging from whiskey, to tobacco and all the way to wood, Portland General Store is leading the way for men to start smelling like men. There is even a whiskey scent!
Implications - Many consumers in today's industry consider their personal appearance to be a top priority in their lives. Businesses that devote their efforts to creating unique products to improve or enhance an individual's image will likely fare well amongst consumers today.