Before jumping to the conclusion that this collection of cosmetics for men will focus primarily on shaving, make sure to take a solid browse across the breadth of products to see what's available. The rise in cosmetics for men is growing by leaps and bounds thanks in part to guys looking to take better care of their skin to girlfriends or family members purchasing for them as gifts.
What we're seeing is the rebranding of cosmetics from being either distinctly feminine or relatively neutral to hyper-masculine with colors and packaging designs that resonate with the male consumer. As seen with this collection of cosmetics for men, it'll likely not be long before we see brands like Sephora dedicating entire sections to dudes.
SCORE
5.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 67%
Freshness 8%
