The Shiny New AXE Matte Effect Packaging Targets an Older Group of Guys

AXE (or Lynx as it is known in the UK) Matte Effect is all about helping guys get effortless, easy style, as communicated with its new packaging for the range of male hair styling products. The AXE Matte Effect Platinum Series was developed to appeal to an older demographic, namely guys in their mid twenties and older.

The shiny metallic packaging was created by London-based agency PB Creative and the simple, structured design is clean and modern, hinting at the polished hairstyles that can be achieved after using the hair products. There are several different products in the range of hair care for men, but they are quite easily differentiated by separate color schemes and varied container shapes, which makes it easy to grab and go.