It is not necessary nor very visually efficient to explicitly communicate the effects of a product on a tiny bottle. DUO Shaving Balm packaging demonstrates a way to achieve this through subtlety in merchandizing. Instead of picturing a flawless armpit, the Objects With Life (OWL) Studio has rendered the toiletry item's container with a pure white and smooth form.
A graspable upright shape references conventional deodorant applicators so that the contents of DUO Shaving Balm packaging are familiar for use for the underarms. The flat front and back become more sculptural and streamlined around the curving sides of the pre- and post-shaving cream sticks and the bowing top introduces a slick bit of aesthetic intrigue as a clever incorporation of ergonomic design.
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