Tartan Toiletry Branding

The designer of Shred packaging had the teenage male demographic targeted in her graphic concept, though Ani Bijoyan seems to have developed a brand identity that would appeal to a man of any age. The sealed pouches and bottles that make up this collection of masculine cosmetics seeks to achieve a contemporary look through the use of a classic pattern.

Despite the varying gradients of green that cover each piece, they can be broken down quite simply into a network of squares. The checkered aesthetic is reminiscent of the timeless textile motif, which incidentally remains to be a very popular design in men's fashion. Razors, disposable blades, shaving cream and aftershave are contained within Shred packaging, modernized by round yellow icons which visually brand each parcel.