The designer of Shred packaging had the teenage male demographic targeted in her graphic concept, though Ani Bijoyan seems to have developed a brand identity that would appeal to a man of any age. The sealed pouches and bottles that make up this collection of masculine cosmetics seeks to achieve a contemporary look through the use of a classic pattern.
Despite the varying gradients of green that cover each piece, they can be broken down quite simply into a network of squares. The checkered aesthetic is reminiscent of the timeless textile motif, which incidentally remains to be a very popular design in men's fashion. Razors, disposable blades, shaving cream and aftershave are contained within Shred packaging, modernized by round yellow icons which visually brand each parcel.
Tartan Toiletry Branding
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Mad Monkey Branding
Optical Illusion Branding
Cute Fruity Branding
Periodic Prescription Packaging
Effervescent Sunblock Branding