While washing your locks with a series of hair shampoos filled with beer might sound like a strange concept, the BRÖÖ body and haircare brand promises that beer-infused hair products are actually super beneficial for your mane.
Based out of North Carolina, BRÖÖ fills each of their haircare products up with a homemade handcraft American pale ale beer recipe made from water, barley, yeast and hops. The American pale ale is infused into various shampoo and conditioners types for an added kick of vitamins and proteins that work to strengthen and clean your hair. While you might be wondering how could a beer shampoo smell like anything but stale beer, the BRÖÖ shampoo and conditioners have refreshing scent that will keep you coming back. If you're interested in testing out one of the BRÖÖ products you can find the shampoos at Whole Foods.
The BRÖÖ Hair Shampoos are Infused with Handcrafted Ale
1. Beer-infused Hair Products - The trend of incorporating beer into hair products for added benefits such as vitamins and proteins offers a chance for new product development and market expansion.
2. Handcrafted Beauty Products - The trend of incorporating handcrafted elements into beauty products (such as handcrafted American pale ale beer) promotes a unique selling point and can appeal to consumers interested in artisanal goods.
3. Natural Haircare - The trend of using natural ingredients (such as water, barley, yeast, and hops) in haircare products promotes sustainibility and can appeal to consumers seeking eco-friendly options.
1. Haircare Industry - There is an opportunity for haircare companies to experiment with new, unique ingredients and develop their own beer-infused hair products to tap into this market.
2. Craft Beer Industry - The craft beer industry could consider branching out and collaborating with haircare companies to create unique products, expanding their product line beyond just beverages.
3. Natural Beauty Industry - Beauty companies with a focus on natural, eco-friendly products could consider incorporating beer and other unconventional ingredients to meet the demand for sustainibility.