The BRÖÖ Hair Shampoos are Infused with Handcrafted Ale

 - Jul 6, 2014
References: broo & sheknows
While washing your locks with a series of hair shampoos filled with beer might sound like a strange concept, the BRÖÖ body and haircare brand promises that beer-infused hair products are actually super beneficial for your mane.

Based out of North Carolina, BRÖÖ fills each of their haircare products up with a homemade handcraft American pale ale beer recipe made from water, barley, yeast and hops. The American pale ale is infused into various shampoo and conditioners types for an added kick of vitamins and proteins that work to strengthen and clean your hair. While you might be wondering how could a beer shampoo smell like anything but stale beer, the BRÖÖ shampoo and conditioners have refreshing scent that will keep you coming back. If you're interested in testing out one of the BRÖÖ products you can find the shampoos at Whole Foods.