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Bifocal Optometry Branding

Interapothek Optical Packaging Features Spectacles That Look Tow Ways

— January 22, 2014 — Marketing
With one simplified image, Interapothek Optical packaging is able to communicate the general purpose of its contents. The crisp white and silver boxes have a limited amount of text on them, displaying the outline of a pair of eyeglasses as the predominant visual feature.

The cartons are quite narrow, so in order to make the eyeglasses larger, the images were wrapped around two faces of the containers. This placement puts a 90-degree edge right through the bridge of the spectacles, suggesting the pointed shape of a nose.

Eduardo del Fraile chose the iconic style of vintage Ray Ban glasses to brand the various pieces of Interapothek Optical packaging. This makes the minimalist aesthetic punchy and eye-catching so these eye care products separate themselves from their competition on the drug store shelf.
Trend Themes
1. Minimalist Packaging Design - Minimalist packaging designs that rely on simple graphics and striking imagery can be adopted by various industries to visually differentiate their products from competitors.
2. Innovative Graphics Placement - Innovative graphics placement, such as wrapping around two faces of a container, can create a memorable and unique visual effect that is sure to grab consumers' attention.
3. Vintage-style Branding - Vintage-style branding can be a powerful way to differentiate brands and products in crowded markets, such as the eyewear industry or other industries where a retro aesthetic is valued.
Industry Implications
1. Eyewear Industry - Minimalist packaging designs with innovative graphics placement and a vintage-style branding can be adopted by eyewear companies to differentiate their products from competitors and appeal to consumers looking for stylish and unique glasses.
2. Beauty and Personal Care Industry - Minimalist packaging designs with innovative graphics placement and a vintage-style branding can be adopted by beauty and personal care companies to visually differentiate their products and appeal to consumers looking for simple but eye-catching designs.
3. Food and Beverage Industry - Minimalist packaging designs with innovative graphics placement and a vintage-style branding can be adopted by food and beverage companies to create a unique and memorable brand identity that stands out on the shelves and appeals to nostalgic consumers looking for retro-inspired products.
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