It really can’t get simpler and cleaner than this when it comes to minimalist design branding for a product or a brand.
Using only graphic black text on stark white packaging—and some round black circles—this new Chicago-based coffee bar is choosing to keep things simple with their minimalist design identity and let their java and treats to all the talking for them.
Simple doesn’t mean boring or traditional as this branding shows. It’s stylish, clean and visually exciting. Designed by Argentinian-based design agency Empatía, the whole image was designed to be strong, seductive and classically elegant. The design agency believes in simplicity and clean-structured designs; to them, simply expressing a simple business idea is the most creative way of all.