Designed by creative studio The One Off, this medicine packaging for Systagenix makes a statement with block typography and color-coded elements. Used to promote the Systagenix Wound Management range, this packaging uses textual graphics to describe the benefits of each remedy in a personal way.
While a lime green color scheme is used to accent Systagenix' anti-infection product, a light blue hue is used to adorn the brand's healing remedy. The other medicines in this product line include moisture-sealing and bacteria-fighting solutions.
Each pill package is accented with a personable quote like "I kick start healing" or "I fight bacteria" and will appeal to consumers searching for a specific remedy or medical product. This health product range also targets design lovers and uses minimalist details and bright colors to make a bold statement.
Key Themes Behind This Trend
- Textual Graphics
- The use of block typography and color-coded elements in medicine packaging presents an opportunity for disruptive innovation in the design and branding industry.
- Personalized Packaging
- The inclusion of personable quotes on pill packages provides an opportunity for disruptive innovation in the healthcare and pharmaceutical industry.
- Minimalist Details
- The use of minimalist details and bright colors in health product design opens up opportunities for disruptive innovation within the consumer goods industry.
Where This Applies
- Design and Branding
- The trend of using textual graphics in medicine packaging presents opportunities for disruptive innovation in the design and branding industry.
- Healthcare and Pharmaceutical
- The trend of personalized packaging in the healthcare and pharmaceutical industry provides opportunities for disruptive innovation.
- Consumer Goods
- The trend of using minimalist details and bright colors in health product design creates opportunities for disruptive innovation within the consumer goods industry.
