Let's Face It is a skincare line that recently hired Siri Slabakk Berg to come up with a branding concept that would convey the product as a clean and fresh alternative to affordable hygiene.
Berg decided on a colorblocked motif, with bright colors used such as pink, green, yellow and orange. Each type of skincare regiment was given an exclamatory statement too. For example, for anyone using the Rose and Hibiscus Bath Drops the words "Relax It!" are seen on the front. For the face lotion, users are told to "Fresh It!" with a dollop of the lotion.
The minimalist look combined with the bold wording is what gives the Let's Face It brand an edge over other skincare products available.