More often than not, the beginning of the new year signals an opportunity for people to shed unwanted weight in different circles of their lives; that is exactly the case when it comes to McDonald's new take out bag. If people feel the need to reinvent themselves come January, so too do businesses. By embracing a minimalist design, the McDonald's take out bag portrays a fresh outlook for the fast food franchise.
In regards to the psychology behind the new take out bag, Design Taxi writes, "The redesign marks a shift in McDonald’s business, as they pare down on product offerings and offer greater transparency in all their communications." As people embrace healthier lifestyles, this is a direction that many similar food establishments may want to follow.