Minois is a Parisian brand of children's cosmetics solutions boasting an eye-catching visual branding scheme that screams 'kidcore.' Designed by Luc Borho, the Parisian line uses delicate brush strokes in pastel shades of primary colors to create a packaging scheme that is both childlike and professional seeming.
In creating an identity for Minois, Luc Borho succeeds in communicating several pieces of information through his designs. Additionally, Borho marries childlike color with contemporary packaging styles like that of the apothecary-inspired minimalist tubes purveyed by the likes of Aesop and Grown Alchemist, which makes for an original mix. In doing so, the packaging successfully communicates the product is formulated for the needs of children's skin while still appearing like a high-end cosmetics brand.
What's Driving This Trend
- Kidcore Skincare Branding
- Opportunities for skincare brands to create playful, child-friendly packaging that still conveys a professional and trustworthy image.
- Apothecary-inspired Minimalism
- Potential for cosmetics brands to incorporate minimalist, tube packaging styles inspired by apothecary products into their branding.
- Primary Colors Palette
- Opportunities for brands to incorporate a primary colors palette in a sophisticated way, appealing to both children and adults.
Who This Affects Most
- Skincare
- Skincare brands can leverage playful and professional kidcore branding elements to attract more parents looking for safe and gentle children's products.
- Cosmetics
- Cosmetics brands can adopt minimalist tube packaging and use a primary colors palette to appeal to an audience looking for simple and sophisticated products.
- Design
- Designers can innovate packaging concepts for children's products that communicate both trustworthiness and a playful identity through creative use of colors and shapes.
