Minois is a Parisian brand of children's cosmetics solutions boasting an eye-catching visual branding scheme that screams 'kidcore.' Designed by Luc Borho, the Parisian line uses delicate brush strokes in pastel shades of primary colors to create a packaging scheme that is both childlike and professional seeming.
In creating an identity for Minois, Luc Borho succeeds in communicating several pieces of information through his designs. Additionally, Borho marries childlike color with contemporary packaging styles like that of the apothecary-inspired minimalist tubes purveyed by the likes of Aesop and Grown Alchemist, which makes for an original mix. In doing so, the packaging successfully communicates the product is formulated for the needs of children's skin while still appearing like a high-end cosmetics brand.