With a refreshingly crisp color scheme of teal, white and bright orange, it's apparent that the beverage packaging for Golden State Cider hails from none other than California. The design by 160over90 makes use of witty wordplay and bold typography to convey the lighthearted, fun and confident nature of the cider drink.
On the back of the minimalistic cans, the equally as simple process is humorously described: "We start by pressing 100% fresh west coast apples, then, well, that's about it." The beverage contains no added gluten, sugar, water and concentrates, and the uncomplicated design shows just how straightforward the drink is. The playful can design also features an adorable illustration of an otter, floating totally as carefree as a Californian in the water.
What's Driving This Trend
- Playful Beverage Packaging
- Opportunity for beverage companies to create lighthearted and fun packaging designs that convey the nature of the drink.
- Transparent Ingredient Messaging
- Opportunity for brands to showcase the simplicity and purity of their products by providing clear and simple descriptions of the ingredients.
- Illustrated Branding
- Opportunity for brands to incorporate adorable and eye-catching illustrations into their packaging designs.
Who This Affects Most
- Beverage
- Disruptive innovation opportunity for beverage companies to differentiate themselves through unique and playful packaging designs.
- Food and Beverage
- Opportunity for food and beverage brands to promote transparency and simplicity in ingredient messaging.
- Design and Illustration
- Opportunity for graphic design and illustration artists to collaborate with brands in creating visually captivating packaging designs.
