Needing something fresh and bold for its printed product mailing list to current and prospective new clients, furniture design store Fab went for a typographic visual branding look. And it indeed looks fab.
Designed by Alex Lin of graphic design studio Studio Lin, the set of printed mailing materials is funky and vivid. Using foil stamp on thick card stock and PVC, the typographic visual branding material’s final result is more postcard, less paper.
With simple modern phrases like “Psst”, “Thnx”, “Hi” and “Yo”, the design is young and very hip. What makes it more visually appealing is the fact that it’s not over-done in any way, resulting in a minimalist design that is bound to get Fab a lot more attention—for both its furniture products and its uber-cool branding designs.