Needing something fresh and bold for its printed product mailing list to current and prospective new clients, furniture design store Fab went for a typographic visual branding look. And it indeed looks fab.
Designed by Alex Lin of graphic design studio Studio Lin, the set of printed mailing materials is funky and vivid. Using foil stamp on thick card stock and PVC, the typographic visual branding material’s final result is more postcard, less paper.
With simple modern phrases like “Psst”, “Thnx”, “Hi” and “Yo”, the design is young and very hip. What makes it more visually appealing is the fact that it’s not over-done in any way, resulting in a minimalist design that is bound to get Fab a lot more attention—for both its furniture products and its uber-cool branding designs.
What's Driving This Trend
- Minimalist Design
- Explore opportunities to incorporate minimalist design principles in branding to create a fresh and attention-grabbing visual identity.
- Typography Branding
- Embrace typographic visual branding to establish a unique and memorable brand identity that resonates with a younger and trendier demographic.
- Funky and Vivid Design
- Experiment with bold and vibrant design elements to create a visually striking brand presence that captivates customers' attention and stands out from competitors.
Who This Affects Most
- Furniture Design
- Leverage typographic visual branding and minimalist design in the furniture design industry to create a contemporary and aesthetically pleasing brand image.
- Graphic Design
- Integrate funky and vivid design elements in graphic design services to offer unique and visually appealing branding solutions for clients.
- Print and Mailing
- Incorporate foil stamping and unconventional materials in printed mailing materials to add a touch of luxury and create an unforgettable brand experience.
